A southern girl at heart, Danielle's leap into fashion began during her time in Atlanta while working in the education non-profit sector. As a side hustle she began selling vintage handbags on Etsy for extra cash and as a creative outlet. Two years into her role, she discovered Sophia Amoruso (founder of online retailer Nasty Gal) and her book #GIRLBOSS. Reading Amoruso's story was enough to inspire Danielle to creatively approach their HR director, and in the blink of an eye, she put in her two weeks at the organization, packed her belongings and drove three days across the country to start a new role at Nasty Gal.

Since her move, Danielle has gone on to work at the renowned streetwear brand Melody Ehsani and designer multi-brand retailer Lab 25, where she discovered her eye for assembling creative looks and her love of being on set for photoshoot productions. Driven by the same gut feeling that brought her to L.A, Danielle used the skills she's gained in e-commerce and her eye for fashion to take the next step in her career.